Saul Bass

Saul Bass

Graphic Designer and Filmmaker

Redefined visual language of cinema

Creator of the legendary iconography for brands like AT&T, Girl Scouts of America or Kleenex.

Designer of Film Posters and films titles sequences.

After designing the poster for the film Carmen Jones (1954) got noticed by film director Otto Preminger, who asked him to produce the titles sequences, a film component pretty much neglected at the time, and Bass made it a very important part of films.

Worked with Alfred Hitchcock, Billy Wilder, Stanley Kubrick, Martin Scorsese

Saul Bass

Art Deco

Art Deco

Products n’ glass wear

1920s - 1930s _ Started to become popular (USA)

Began in France

Great Britain - Glass, coquetry

USA - Suburban, middle class life style

Influenced by Art Noveau

American artists were influenced by current events and the future; past events/inspiration (Egypt theme with futuristic themes)

Aerodynamics

Streamlining - The way speed influences, changes objects

1939 _ New York World Fair

Superman _ First superhero (born in the end of 1930s)

Art Deco Poster

Edward Hopper

Edward Hopper

Influenced by Degas


His Art – Emptiness, the lonely, cinematic, narrative


-Film Noir
Light
Black and white
Contrast
Contrast between characters
Contrast of tones
Main character detective
Villain VS hero
Gangsters
Crime
Sense of isolation
Voyeurism.

Edward Hopper - Self-portrait

Timeline

Some of Design History key moments.

Art Deco poster design influence in contemporary poster design

Strong cubism references, use of geometrical forms

Streamlining; straight lines creating illusion of movement and speed

“Limited” colour palette; use of different tonalities of same colour to create solid forms

Use of different tones within same colour range to create shadows and 3D effects

Representation of speed on the vertical lines in the building

-The strobe lines shot towards the sky

-The train lines creating perspective and movement

Use of contrast, alternating dark colours with light colours - Dark Blues -> Reds and Oranges -> Dark Blues

-Dark Blues -> Yellows, Light Blues -> Dark Blues

Art Deco Poster from 1933

2010 "Black Swan" Posters

Ridley Scott Interview

Ridley Sctott's Interview

Follows his instincts, never has idea of what he's going to do next. But he always has two or three ideas of what to do next, but beyond he doesn't.

Art Student - Design background, uses painting (painters) as reference; Photography.

Errand boy -> New York -> BBC, straight to Graphic Design.

Philosophy: "The only risk in life is not to take risks.

Leaves BBC to direct commercials.

His film school was making commercials.

Was thinking of making films six years before it actually happened.

His first film "The Duellists" was meant to be for TV.

Ridley Scott

Industrial Revolution <-> Steam Punk

Industrial Revolution -> Machinery (Steam Engine)


SteamPunk -> Machinery Inspiration:
Films: The Mysterious Explorations of Jasper Morelo
Wild Wild West (bad film)


Early 20th Cent.
The old and the advanced sharing same environment
Noir, Gothic
Robot

Steampunk flash drive